Day of Doyo-no-Ushi

Today is the day of Doyo-no-Ushi, a day to eat Unagi (eel). The date is decided by the old calendar and this year we have two such days: July 24 and August 5. It is said that Hiraga Gennai, who was a celebrity in Edo era, made this custom to save Unagi restaurants financially distressed.

There are a dozen of Unagi restaurants in Asakusa.

You can also buy at a supermarket.